Samsung's artificial intelligence is changing the way you watch football matches.

Currently, when the World Cup is held in the USA, Canada and Mexico, every detail has become important for the audience: an accurate pass, a save by the goalkeeper, the reaction of the stands, the voice of the commentator and the flight of the ball in slow motion. The organizers of the tournament have given fans this opportunity, and the number of teams and matches has been increased, which should have a positive effect on the audience and revenues. It is not easy for a modern viewer to agree with a broadcast, so artificial intelligence comes to the rescue, which should understand the user's behavior, adapt to it and offer the best option. All these processes are performed by Samsung Vision AI, which is one of the most technological solutions on the market. In general, the Korean manufacturer has been the world leader in the TV market for 20 years, and in 2026 the company significantly expanded the capabilities of its AI technologies, which had previously proven themselves well in smartphones. AI Football Mode Pro — the TV itself understands that football is on the screen A football match is one of the most difficult types of content for TV. On the screen, plans, sound, players move at high speed, and events can develop in a matter of seconds. The AI ​​Football Mode Pro system was created specifically for dynamic broadcasts, where a significant part of the processes is automated. Artificial intelligence automatically recognizes a live football match and independently optimizes image and sound parameters. Everything happens without the user's participation. In addition, the system takes into account his preferences. The TV using AI adapts itself to the game: it makes the field visually richer, the players clearer, and the overall picture more comfortable to watch. This is especially noticeable in dynamic episodes, where finally the picture "does not walk", as the viewers used to complain. That is why artificial intelligence technologies help to focus on the game and create the effect of presence. AI Sound Controller Pro - football can be adjusted by ear Football cannot be fully experienced without sound. The atmosphere of the match is created not only by the commentator, but also by the noise of the stands, the referee's whistle, the reaction of the fans and the sound effects of the broadcast. Recently, more microphones have been installed around the field so that the audience can hear the conversations of the players, the kick of the ball or the legs of the opponent. AI Sound Controller Pro analyzes the audio in real-time and separates the sound into individual tracks using artificial intelligence. The system can work separately with voice, sound effects and background music. It used to be impossible because it is difficult for one person to complete so many tasks. The system gives the user more control over browsing. If it is important to hear the commentator's explanation after a controversial episode, you can turn up the volume. If you want more of a stadium atmosphere during a penalty shootout or a final assault, you can focus on sound effects and the reaction of the stands. This approach turns watching football into a personalized experience. The TV does not just reproduce the sound, but helps to adjust it to a specific match, company and mood of the viewer. Active Voice Amplifier Pro — a clear voice even in a noisy room During big football matches, there is rarely complete silence at home. Someone is discussing the moment, children are playing nearby, household appliances are working or a large company is watching the match. Active Voice Amplifier Pro analyzes the ambient noise in the room and automatically boosts the vocal track when needed. This ensures that a commentary, an explanation of a refereeing decision or a post-match interview remains clear and you can hear it. This feature is particularly useful for soccer, where a single sentence from a commentator can explain a controversial offside, a replay decision or an important tactical substitution. Clear movement of the ball without blurring Another important advantage for football fans is AI Motion Enhancer Pro. The technology uses artificial intelligence to improve the clarity of moving objects. The system is able to recognize the ball and smooth its movement in real time. Even 20 years ago, the quality of broadcasts often did not allow you to see the ball clearly. Currently, AI can improve the picture even in situations where there are problems with the broadcast signal. More detail and less clutter The capabilities of Samsung Vision AI are complemented by 4K AI Upscaling, which improves image detail and improves content quality. AI Optimized Mode and AI Customization Mode automatically adapt the picture to the type of content and viewing conditions. For flagship OLED and Micro RGB models, Glare Free technology is also available, which minimizes glare on the screen. This is important during daytime matches or watching in the before