What potential Bezos deal would mean for Liverpool

The fourth-richest man in the world is trying to buy a stake in your club. Surely that has to be good news? Yet Liverpool fans, who still bear the scars of the Tom Hicks and George Gillette era, are viewing the potential high-profile investment cautiously. The man in question is billionaire Amazon founder Jeff Bezos, who is part of a consortium that is in advanced talks to buy a 30% stake in the club. Bezos, according to Forbes, has a personal fortune of about $257bn (£190bn). To put that into context, last year Liverpool announced record revenues of £703m - but Bezos is worth 270 times that. With scant information about the group's plans or long-term intentions, supporters have cause for caution - especially with the end of the Hicks-Gillette era still vivid in the minds of many. So who might be the winners from the deal? Will it be the club, the consortium or Liverpool 's owners Fenway Sports Group (FSG)? This is what the investment would mean in reality - and why it could happen. FSG investment now reaping rewards When FSG bought Liverpool for £300m in 2010 the club were, according to CEO Billy Hogan, "literally on the brink of bankruptcy". On top of the purchase price, FSG have since facilitated intra-group loans of about £218m, meaning a total outlay of about £518m. Sixteen years later, the proposed sale of 30% would mean FSG received £1.35bn, with the club valued at £4.5bn - 13 times what it was worth in 2010 when FSG bought it from Hicks and Gillette. "It's a great deal for FSG," football finance expert Kieran Maguire told sources. "They generate more than £1bn from the deal and still keep control - this represents the best of both worlds." Such a huge increase in Liverpool 's value has required investment off the pitch as well as success on it, including building a new training ground and redeveloping the stadium. A 30-year title drought was ended in 2019-20, another Premier League was won in 2024-25 and a sixth Champions League was claimed in 2018-19. This is not the first time outside money has been accepted by FSG, with global sports investment firm Dynasty Equity purchasing 3% for an undisclosed amount in 2023. Maguire added: "This follows the approach of City Football Group of letting in minority investors to recoup the original purchase price and more." But even if the minority investment goes through, the Premier League's Squad Cost Ratio financial rules mean supporters should not expect Liverpool to start spending a lot more on transfer fees. Funds to spend on transfers are directly related to income generated via commercial activities rather than an owner's wealth. "The deal could be a straight share sale by FSG to the new group, in which case there would be no financial implications for the club itself," Maguire added. Why is Bezos investing in sport and who else is involved? Bezos stepped down as CEO of Amazon five years ago but remains one of the company's biggest shareholders. He also owns aerospace company Blue Origin, venture capital firm Nash Holdings and the Washington Post. More recently he created Prometheus, an artificial intelligence company which last month invested £330m in a British AI start-up. As if to underline the scale of his financial resources, only last week he filed to sell 15 million of his remaining Amazon shares with a market value of about £3.1bn - double the value of the consortium's offer for a stake in Liverpool . Bezos has been linked with sports investment for some time, but usually American sports franchises which are either more expensive or not open to offers. He was reportedly interested in the Seattle Seahawks, who were sold for £7.3bn recently. The Washington Commanders, another NFL franchise said to be of interest, were sold for £4.6bn in 2023. Buying a stake in Liverpool would give the 62-year-old a slice of one of the most iconic global sports brands for a small fraction of his fortune. But would Liverpool be a status symbol or a true investment? It is not as if Liverpool are unknown in the United States, either. Research company GWI has reported that Liverpool have 26 million supporters in the US, and the fastest-growing fan base. It is no surprise, then, that the Reds had their pre-season tour in the States. The deal would continue a theme of US investment into the Premier League, with 11 of the 20 teams this season having majority control from America - Liverpool included. That's not to mention Ryan Reynolds and Rob Mac -